How it works
Found. Seen. Trusted. Booked.
Referrals still win. But a referral gets checked online now, and more homeowners ask ChatGPT as well as Google. Every job passes four stops on the way to your calendar. Here is what homeowners do at each one, with the source under every number. And here is what we set up so you don't lose the job there.
01Found on Google and AI answers
They ask Google, and more and more, ChatGPT.
A homeowner with a leaking roof or a dead furnace asks Google who to call. More and more, they ask ChatGPT, Perplexity or Google's AI answers too. Those tools name the businesses whose websites they can read and check.
What we set up: AI-search website
- Your website rebuilt underneath, or built new, so AI answers can read it, check it and name you
- The code AI tools read: business details, an llms.txt file and FAQ markup. Our audit checks all three.
- Your name, services and towns spelled out so there is no doubt who you are
- Scored with the same audit before and after
AI Overview
Here are roofing contractors that serve your area:
Your Business
Source: yourbusiness.com
45%
of US consumers used ChatGPT or another AI tool for local business recommendations.
A year earlier it was 6%.
Source: BrightLocal, 2026
22%
of homeowners who recently hired a tradesperson used an AI tool such as ChatGPT to research or find one.
83% started their search online.
Source: Scorpion and Dynata, 2026
02Seen on Facebook, Instagram and YouTube
Before they call, they look you up.
Social media is where many younger homeowners find a contractor, and where others check one out before they call. A page that has not posted in a year raises a question you never get the chance to answer.
What we set up: Media Director
- Five to ten posts a week, made from your own jobs, reviews and crew
- Facebook and Instagram, plus YouTube and your Google Business Profile when they fit your business
- Every post comes to your phone first; one word approves it
- Your accounts stay yours
71%
of US adults use Facebook, and 84% use YouTube.
Among 30 to 49 year olds it is 80% and 92%.
Source: Pew Research Center, 2025
40%
of Millennial recent homebuyers find home service pros through social media,
more than through referrals (34%) or a search engine (33%).
Source: Jobber, 2026
03Trusted on your website
Every road ends at your website.
Whether they found you on ChatGPT, on Facebook or from a neighbor, most homeowners land on your website before they decide. Your photos, your reviews and the towns you cover have to do the talking there.
What we set up: Your website
- A new website if you have none, or an upgrade of the one you have that keeps its look
- Your real photos, your reviews and your service area, never stock pictures
- Fast on every phone
- In your name from day one. If you ever leave, it goes with you.
96%
of homeowners expect a contractor to have a professional, easy-to-use website.
68% expect photo or video proof of finished work.
Source: Housecall Pro, 2025
54%
of consumers check the business's website after reading good reviews.
24% check its social pages.
Source: BrightLocal, 2026
87%
of homeowners won't hire a business rated under four stars.
Source: Scorpion and Dynata, 2026
04Booked by your Personal Assistant
Then they reach out, usually while you're on a job.
The homeowner is ready to talk. You are on a roof, under a sink or behind the wheel. If nobody answers, most say they will call someone else.
What we set up: Personal Assistant
- Answers homeowners on your website, day and night
- Books the appointment and sends the confirmation
- Calls people back after they call in
- Texts and emails you every lead the moment it comes in
- Relays your replies to the homeowner in your company's name
82%
of consumers say they will call a competitor if a business doesn't answer.
Source: CallRail, 2025
52%
of callers to home-service businesses get to speak with a person.
Measured across more than 70 million calls.
Source: Invoca, 2026
53%
of homeowners are comfortable with AI handling the first chat or phone contact.
Source: Housecall Pro, 2025
Why all four
If any one of the four is broken, the job goes to the next name on the list.
Social is where younger homeowners find you and where many others check you out. Google and AI answers are where the search happens. Your website is where all of it lands, and your Personal Assistant turns it into a job on your calendar. We set up all four in your name and keep them running, so you have one partner to call instead of four vendors.
Found
on Google and AI answers
AI-search websiteSeen
on Facebook, Instagram and YouTube
Media DirectorTrusted
on your website
Your websiteBooked
by your Personal Assistant
Personal Assistant
Start where you are weakest. The free audit scores the website half in seconds; on the call we look at the rest with you.
How it starts
A simple path to more calls.
- 1
Free audit
We run a real AI-search audit on your current site and show you what ChatGPT and Google see. No email needed for your score.
- 2
Your report
Ask for the nine-page report on what to fix, with the fix code included. Some owners do it themselves. If you'd rather not, we plan it with you.
- 3
Build or upgrade
We rebuild your site underneath, or build a new one, on the same foundation as the client sites on our Results page.
- 4
Get found, keep growing
Show up where homeowners are asking, and turn those searches into booked jobs.
Sources for every number on this page
- BrightLocal, Local Consumer Review Survey 2026, 1,002 US adults.
- Scorpion with Dynata, 2026 State of Home Services Marketing Report, 2,000 US homeowners who hired a trades professional, February 2026.
- Pew Research Center, Americans' Social Media Use 2025, 5,022 US adults, November 2025.
- Jobber with Coleman Parkes, Recent Homebuyer Report, 800 US homeowners who bought a home in the past two years, May 2026.
- Housecall Pro, Home Service Customer Service Report, 1,040 US homeowners, October 2025.
- CallRail, consumer survey of 1,000 US adults, September 2025.
- Invoca, Home Services Lead Conversion Benchmarks Report 2026, more than 70 million calls, July 2026.
Most are industry surveys by companies that sell to contractors or local businesses. We name the publisher on every number, so you can judge it yourself.
See where your four stand.
Run the free audit on your website, then book a call and we'll look at the rest together.
- No obligationJust a real look at your site.
- Talk to a contractorJimmy takes the call himself.
- A clear planWhat to fix, in plain language.
Be the name they call.