Is the audit really free?

Yes. You type in a web address at peakgrowthpartner.com and get your score and five checks in seconds. No email, no card, no call.

What is the nine-page report?

It is optional. If you want it, it comes by email and includes the fix code, so you or your web person can paste the fixes in.

Do I have to be a roofer?

No. The five checks work the same for builders, roofers, mechanical, and site work trades.

Will a good score get me named by ChatGPT?

Nobody can promise that. A good score means the tools can read your business. It does not decide what they say.

By Jimmy Davidson · October 23, 2026 · Updated October 31, 2026

The free audit: 5 checks that tell you if AI can find you

Contractor in a flannel shirt reviewing a scorecard on a clipboard beside his work truck, five checkmarks on the sheet

The sheet your website has never handed you

When the inspector finishes a rough-in, he hands you a sheet. A few lines, each one pass or fail. You don't have to guess what he thought. You know what to fix before he comes back Tuesday.

Your website has never given you that sheet. You can look at it all day and it looks fine, because you are a person and you can read a page with a photo slider and a phone number baked into a banner. ChatGPT, Perplexity and Google's AI answers read it differently. When a homeowner asks one of them who to call, that reading decides whether your name comes up.

That is what the free audit is. At peakgrowthpartner.com you type in a web address and, in seconds, you get a score out of 100 and five checks. No email, no card, no call. We built it the way a contractor would want it built: you see the problems in plain words, and you can walk away with the list and fix it yourself. Here is what each check looks for.

At a framed doorway of an unfinished house, a building inspector in a vest and hard hat hands a contractor a one-page inspection sheet — The inspector hands you a sheet. Your website never has. The free audit is that sheet.

Checks one and two: who you are, and the guide

Check 1: Can AI tools read your business details? This is structured data. It is a small block of code in the page, invisible to visitors, that states your business name, phone, address, service area and what you do in a format a program reads without guessing. Think of it as the paperwork the inspector reads. The building can be perfect, but if the permit isn't on file, it doesn't count.

What a fail looks like: the page has your details in words and pictures but none in that block, so a program has to guess at facts a person gets in one second. The free fix: add LocalBusiness markup to your homepage. Free generators exist for exactly this, and most website platforms have a plugin or a field for it.

Check 2: Do you have an llms.txt guide? An llms.txt file is a plain text page at yourdomain.com/llms.txt that tells AI crawlers what your site is and where the useful pages live. A short table of contents, in effect.

Straight talk, because we would rather you hear it from us: Google says its AI features don't need an llms.txt file, and we are not going to tell you it is a ranking secret. It is a cheap, optional guide, and it is one of our five checks because it costs nothing to publish. What a fail looks like: the address returns a "page not found." The free fix: write a few plain lines about your business and list your main service pages. Done.

Checks three and four: answers and Google basics

Check 3: Are your answers marked up so AI can quote them? Homeowners ask real questions. How long does a roof tear-off take? Do you handle the permit? What does a furnace replacement involve? If the answers are on your site as plain sentences and tagged as questions and answers (FAQ markup), an AI tool can lift one cleanly and use it.

What a fail looks like: either there is no question-and-answer content at all, or it exists but is not marked up, so it reads as one long block. The free fix: write the questions your customers ask on the phone, answer each in two or three plain sentences in your own words, and add FAQ markup. Then read the answers out loud. If they sound like you on a job site, they are right.

Check 4: Google SEO basics. Titles, descriptions, headings, links and whether Google may index the page. Headings are the labels on the drawer: one main heading that says what the page is, and smaller headings under it for each job or question. A page built that way can be followed from the top by a person skimming or a program parsing.

What a fail looks like: the page has no clear title or description, uses big bold text for style with no real heading structure, or tells Google not to index it. A program can't tell what's a section and what's decoration. The free fix: a plain title and description on every page, one main heading per page, then a clear heading for each service and each question, in order. In most website editors this is a dropdown, not code.

Check five: how fast the page loads

Check 5: Page speed. A homeowner standing in a driveway with one bar of signal will not wait on a slow homepage. A program reading your site has less patience than the homeowner. A heavy, slow page is a harder page to read for either of them.

What a fail looks like: huge unshrunk job photos, a slider loading a dozen full-size images, scripts piled on scripts. The free fix: shrink your photos before uploading them, drop the slider for one strong image, and run the page through a free speed tool to see what is holding it up.

What you get, and what you don't have to do

The score and the five checks come back in seconds, on screen. You do not give us an email, a card or a phone number. You do not sit through a call. If you want more, you can ask for a nine-page report by email, and the fix code is included, ready to hand to whoever runs your site.

You can try this today. Run your own address through the audit. Then open ChatGPT and ask who the best company in your trade is in your town, and see which names come back. Nobody controls what these tools say, and no score guarantees a mention. What the audit tells you is whether you've given them a fair chance to read what's already true about your company.

What it looks like when the sheet comes back clean

Three contractors we've worked with, scored on our own five-part AI-search readiness check in August 2026 and re-checked on October 10, 2026. Alpine Peak Roofing went from 52 to 95 out of 100. Silver Loon Roofing went from 74 to 97. EcoGuard Insulation went from 72 to 94. Same companies, same reviews. The difference was that a program could finally read what was already true about them.

And if your score is low, you're in the majority. SOCi's Local Visibility Index (2026) puts 98.8% of local businesses as effectively invisible to AI search. The bar is low, which is the opportunity.

What you can do this month, no purchase required:

Run the free audit on your homepage and write the five results on a sticky note.
Add LocalBusiness markup to your homepage with a free generator or your platform's plugin.
Write five real FAQs from your phone calls and mark them up.
Check that your page has one main heading and clear headings under it.
Shrink your photos, and optionally add a short llms.txt.

Those five items are most of the sheet. You can do all of them without us. If you would rather run jobs than edit headings, that is the work we do for contractors, and the audit is where it starts. Run it on your own site now, or pick your trade: builders, roofing, mechanical or site work.